In today’s world, being a responsible business is no longer a “nice-to-have” – it’s a must. Customers are increasingly choosing to buy from companies that are committed to making a positive impact on the world. As a Salesforce partner, we’re in a unique position to help our clients not only achieve their business goals but also become more sustainable and socially responsible.
Here is how we leverage the power of Salesforce to drive sustainable impact for our clients:
1. Track and Report on Key Sustainability Metrics
We can’t improve what we don’t measure. The first step to helping our clients become more sustainable is to help them track and report on their environmental, social, and governance (ESG) data. Salesforce’s Net Zero Cloud allows us to do just that.
With Net Zero Cloud, we help our clients track their carbon emissions, energy consumption, and other key sustainability metrics. This data then be used to create reports and dashboards that give them a clear picture of their environmental impact. Armed with this information, they can set meaningful goals for improvement and track their progress over time.
2. Embed Sustainability into Business Processes
Once our clients have a clear understanding of their environmental impact, we help them embed sustainability into their everyday business processes. For example, we use Salesforce to:
- Optimize supply chains for sustainability: Help our clients track the environmental and social impact of their suppliers and make more informed purchasing decisions.
- Reduce waste: Implement processes to track and reduce waste throughout the product lifecycle.
- Promote a circular economy: Develop new business models that encourage the reuse and recycling of products.
By building sustainability into the core of their operations, our clients can create a virtuous cycle of continuous improvement.
3. Engage Employees and Customers in Sustainability Initiatives
Sustainability is a team sport. To truly make a difference, our clients need to get their employees and customers on board. With Salesforce, we help them:
- Launch and manage sustainability-focused marketing campaigns: Raise awareness about their sustainability initiatives and encourage customers to make more sustainable choices.
- Create online communities: Foster a sense of community around sustainability and empower employees and customers to share their ideas and best practices.
- Gamify sustainability: Use gamification to motivate employees to adopt more sustainable behaviors.
By engaging their stakeholders, our clients can amplify their impact and create a movement for change.